Tag Archives: David Stern

Well-played, Mr. Benson

17 Apr

 

“Lookit all mah proppity!”

Everyone reading this has probably, at some time in their lives, gone through the dreadful process of test-driving a new car.  Those of us who don’t have the kind of money with which one can buy the “perfect” car usually feel the need to point out the flaws we notice, in a misguided attempt to either justify walking away in a few minutes, or drive the price of the car down.  It usually goes something like this:

“This car generates a lot of road noise.  I didn’t expect that.”

“Check out this speaker system.  Go ahead, turn it up.  Cool, huh?”

“Yeah, that sounds pretty nice!  But this gauge cluster, it’s pretty cheap-looking.  What’s up with that?”

“The tachometer is very accurate though.  Check out this in-dash GPS.”

“Wow!  Give me directions to the Super Dome.  That’s cool!  What were we talking about again?”

Anybody that’s ever had to pay the bills knows by selling people things they don’t really want knows what I’m talking about.  At various times in my life, I’ve sold Kias, Kirby Vacuums, and stuffed Spidermen (don’t ask).  I’ll tell you what it’s about: distraction.  And there’s no doubt in my mind why Benson was able to make a fortune selling cars.

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